Bella Pelle

About Bella Pelle

Bella Pelle is a home-based Beauty Therapy Salon operating in Bulimba, Brisbane.

Why Bella Pelle Needed SEO

As a small, home-based business that could not rely on walk-by traffic Heather knew that she would have to rely on her web site to draw in clients. Unfortunately, her web site was nowhere to be seen on the Google search results pages for keyword terms relating to her beauty therapy business.

Another area of concern for Heather was that whenever she needed to make changes to her site she had to pay a web designer to undertake the work. This meant that whilst she understood that certain aspects of her site needed fixing they would invariably not get done due to the extra expense.

How SEO simplicity Helped

WordPress

The first thing we did was rebuild the Bella Pelle web site in WordPress. This achieved two immediate benefits for Heather:

1. With it’s in-built SEO capabilities, and with the use of additional SEO plug-ins (that are freely available), the Bella Pelle web site has gone from a web site that had little hope of being found by the search engines to one that is now fully indexed and is showing up in the first page of Google.
2. Due to the very simple user interface employed by WordPress, Heather now has the ability to make changes to her web site without having to pay a web designer to perform the task. This means that when the prices change for her services she can complete this task in less than 5 minutes. And should Heather decide that she wants to set up a blog on the Bella Pelle web site then this too can be set up in under 5 minutes!

Web Site Optimisation

Once the web site was re-built, we then set about optimising the site and the content for her chosen keywords. This included updating the Title Tags, Page Descriptions and on-page content.

On her old web site visitors needed to click through to her Contact Me page before a phone number could be found; we changed this by including contact details, both phone and email, on every page of the site. We also included on the Homepage a very clear list of Services that Bella Pelle offers, with a link to the price page. This simple inclusion of site navigation has made the web site much easier to browse around.

Local Search

We also submitted the Bella Pelle web site to both the Google and Yahoo! Local Business Centres (in Australia the Yahoo! Local Business Centre is Truelocal). This activity alone has dramatically increased the amount of web traffic to the web site.

Overall Results

It is still early days (the new site is less than 1 month old) but already the Bella Pelle web site has received over 100 visitors and is appearing on the first page of Google for the most relevant keywords associated with Heather’s business. Over the next few months we expect to see the amount of web traffic steadily grow.

Testimonial

Recently Gordon Stewart took on the task of trying to build a better, more recognisable and responsive website for my business and went to work on getting the best optimisation out of it, I am pleased to say he did an amazing job!  All through the process he updated me regularly on the next step he would take and what I should expect from it.  I know it will take some time to achieve the end result we both want, and I am already starting to see these results.  As a small business owner I was at a loss as to how I would get my business in a position on search engines to help grow the business, thank god for Gordon.  I can highly recommend that you put your business in the safe hands of Gordon to achieve maximum optimisation.